Franchise Decision Radar

Franchise decision reports

You’ve compared the category. Now you’re evaluating one brand — ready for a discovery day, franchisee calls, or capital commitment. This is the analysis that lives inside the 250-page disclosure document but doesn’t surface in a comparison table.

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Decision Report Recommended
$99 / single brand
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Free pages show what differs. The report explains so what and what to ask about it.

What’s in a Decision Report

1
Executive Summary & Decision Scorecard
The headline assessment: where this brand is strong, where it’s weak, and what the overall posture looks like. A rated scorecard across 8 dimensions — entry cost, ongoing fees, system stability, revenue disclosure, disclosure quality, downside risk, buyer fit, and overall.
2
Buyer-Fit Profile
Who this brand is best for, who it’s a weaker fit for, and the specific conditions that should be true before you proceed. Not a sales pitch — a calibration tool.
3
Fee Burden Analysis
Total ongoing cost modeled at 4 revenue levels with full component breakdown, plus a visual comparison showing where this brand sits among its direct competitors. Marketing minimums, technology fee tiers, escalation triggers, and hidden conditional fees.
4
Item 19 Translation
What the financial performance data actually tells you about likely revenue — and what it conspicuously omits. Exclusion rates, population definitions, per-territory vs. per-franchisee distinctions, and what the reported averages really mean for a new single-territory operator.
5
Economics Reality Check & Payback Sensitivity
Illustrative scenarios showing what revenue, fees, and costs look like at different operating levels. Payback timelines under conservative, moderate, and strong assumptions. Not a forecast — a framework for understanding the math before you commit.
6
Investment Breakdown
Where the initial investment actually goes. What’s negotiable vs. fixed. What the FDD buries in footnotes about working capital, mandatory vendor programs, and pre-opening marketing obligations.
7
System Health & Risk Signals
Unit growth trends in context. Termination patterns, transfer activity, and company-owned footprint. Regulatory history, entity structure changes, litigation outcomes, and the cross-brand context a single-brand attorney review wouldn’t have.
8
Peer Context & Decision Overlay
How this brand compares across the full category on 7+ dimensions. Which brand wins on each buyer priority — lowest cost, best disclosure, most stability, best for first-time buyers — with the rationale.
9
Discovery Day Diligence Script
8–10 specific questions derived from this brand’s actual FDD — each with context on why it matters, what a strong answer sounds like, what evasion sounds like, and follow-up questions. Not a generic checklist.

Who this is for

You’ve narrowed to one or two brands. You’re past browsing and into evaluating. You want to walk into your FDD review and attorney conversation already knowing the fee structure, system health trends, and how this brand compares to its direct competitors — so you ask better questions and spot what matters.

Not legal advice. Not a franchise valuation. Not a recommendation to buy or avoid. The report gives you structured, data-driven analysis so you can make the decision with your eyes open.


Available Reports

Mosquito Pest Control

5 reports available

Mosquito AuthorityLowest fee burden

546 outlets · Franchising since 2009

Get report — $99

Mosquito Hunters3-brand license

135 outlets · Franchising since 2015

Get report — $99

Mosquito JoeHighest marketing spend

415 outlets · Franchising since 2012

Get report — $99

Mosquito ShieldFastest growth

435 outlets · Franchising since 2013

Get report — $99

Mosquito SquadHighest avg revenue

226 outlets · Franchising since 2009

Get report — $99

Lawn Care

3 reports available

Lawn DoctorLargest system, 58yr track record

653 outlets · Franchising since 1967

Get report — $99

Spring-GreenPrivately held, 48yr history

126 outlets · Franchising since 1977

Get report — $99

NaturaLawnOrganic-based premium

88 outlets · Franchising since 1989

Get report — $99

Residential Cleaning

7 reports available

Merry MaidsLargest system, lowest fees

802 outlets · Franchising since 1980

Get report — $99

Molly MaidBest tiered royalty at scale

448 outlets · Franchising since 1984

Get report — $99

The Cleaning AuthorityOnly growing large brand

233 outlets · Franchising since 1996

Get report — $99

The MaidsCompany-owned P&L disclosed

338 outlets · Franchising since 1979

Get report — $99

MaidProSimplest fee structure

237 outlets · Franchising since 1997

Get report — $99

Two Maids & A MopFastest growth (+57%)

144 outlets · Franchising since 2013

Get report — $99

Maid RightHighest recurring revenue %

35 outlets · Franchising since 2013

Get report — $99

Source: 2025 Franchise Disclosure Documents filed with the Wisconsin Department of Financial Institutions. Regulator-source PDFs, not third-party summaries.

Method: Structured extraction with field-level provenance. Modeled values use explicitly documented assumptions. Every claim is traceable to a specific page in the FDD.