MosquitoNix franchise review
Entity: MosquitoNix Franchise, LLC
Parent: Franworth / O'Neal Family Trust
Ownership: PE-backed
Franchising since: 2023
8
System Size
franchised outlets, end 2024
$121K–$157K
Initial Investment
Item 7 range
+8 units
3-Year Net Growth
Launch year
Where MosquitoNix Stands vs. Peers
Royalty rate
10% / 9% / 8% / 7%
four-tier, rewards scale
Marketing floor
$42,000+/yr
highest local spend in cohort
2024 attrition
28.6%
highest in cohort
Disclosure quality
Mixed
6th of 7
Peer comparisons from
fee burden,
system health,
cost to enter
analysis.
Biggest Watchouts Editorial
- △ 8% Customer Acquisition Commission on new sales is effectively a second royalty — combined with 10% royalty and 2% brand fund = 20% on new sales revenue.
- △ 2 of 10 franchised units ceased operations in their first year (20% first-year attrition).
- △ $42,000 mandatory local marketing spend in Year 1 is the highest in the mosquito cohort.
- △ Item 19 data is exclusively from company-operated locations. Zero franchisee data.
- △ Predecessor FEMO Group franchisees subject to confidentiality clauses.
- △ 19 franchise agreements signed but not yet opened — aggressive pipeline, execution risk.
Strongest Positives Editorial
- ✓ Four-tier royalty (10% → 7%) rewards scale more aggressively than any competitor.
- ✓ Detailed Item 19 P&L with actual COGS and expense breakdowns (company-operated).
- ✓ Conforming markets show 25–35% net operating margins after franchise fees.
- ✓ Holiday lighting revenue stream ($418K across 4 conforming markets).
- ✓ 7 company-owned locations provide operational playbook (operating since 2006).
Customer Acquisition Commission
8% CAC on single new sales (misting, pest control, holiday lighting) is charged on top of the 10% royalty + 2% brand fund. On a new misting system sale of $3,586, total franchisor take is $717 (20%).
System Health
| Year |
Opened |
Closed |
Net Change |
End Count |
| 2022 |
0 |
0 |
+0 |
0 |
| 2023 |
0 |
0 |
+0 |
0 |
| 2024 |
10 |
2 |
+8 |
8 |
First-year attrition
2 of 10 franchised units opened in 2024 ceased operations within the same year (South Carolina). 20% first-year attrition in the launch year.
Disclosure Quality Editorial
Item 19 provides detailed P&L for 7 company-operated markets — but no franchisees had operated a full year at reporting time. Conforming markets show 25–35% net margins; non-conforming markets show 2 of 3 unprofitable. 8% Customer Acquisition Commission on new sales is substantial and unusual.
Compare Other Brands
See how MosquitoNix compares to other mosquito pest control franchise brands in the cohort.