Lawn Pride franchise review
Entity: Lawn Pride SPV LLC
Parent: KKR / Neighborly
Ownership: PE-backed (Neighborly SPV)
Franchising since: 2023
35
System Size
franchised outlets, end 2024
$141K–$243K
Initial Investment
Item 7 range
$57,180
Annual Fees at $300K
#3 of 5 in cohort
+35 units
3-Year Net Growth
Explosive launch
Where Lawn Pride Stands vs. Peers
Fee burden (at $300K)
$57,180/yr
#3 of 5
Royalty rate
8%
standard rate, Roll-In discounts available
Marketing floor
$20,000+/yr
2% MAP + $20K local (year 3+)
2024 attrition
0.0%
lowest in cohort
Disclosure quality
Below average
5th of 6
Peer comparisons from
fee burden,
system health,
cost to enter
analysis.
Biggest Watchouts Editorial
- △ Brand new franchise system: started January 2023. All 35 units are less than 2 years old.
- △ $80,000 mandatory local marketing spend in Year 1 — combined with 2% MAP and 8% royalty, this front-loads costs heavily.
- △ Same Neighborly/KKR/SPV structure as Mosquito Joe — 6-layer securitization.
- △ Affiliate per-customer revenue declining year over year ($1,341 → $838 residential).
- △ Item 19 provides no total revenue or gross sales data — only per-customer averages.
- △ Mandatory HelpDesk ($200–$400/mo) and Call Center ($350–$450/mo + $25/booking) fees in addition to technology fee.
Strongest Positives Editorial
- ✓ Explosive growth: 30 new units in 2024, 6x system size in one year.
- ✓ Zero terminations or transfers across all years.
- ✓ Lowest headline royalty in the lawn cohort (8% flat).
- ✓ Extensive discount programs for initial franchise fee.
- ✓ Part of Neighborly portfolio — established support infrastructure.
Fee Burden Position Modeled
| Revenue Level |
Annual Fees |
% of Revenue |
Rank |
| $200,000 |
$47,180 |
23.6% |
3 of 5 |
| $300,000 |
$57,180 |
19.1% |
3 of 5 |
| $400,000 |
$67,180 |
16.8% |
3 of 5 |
| $500,000 |
$77,180 |
15.4% |
3 of 5 |
Year 5 assumptions, single territory. See full methodology.
Year 1 marketing burden
$80,000 local marketing spend requirement in Year 1 is mandatory. Combined with 2% MAP fee, a new franchisee at $200K revenue spends $84,000+ on marketing alone (42% of revenue).
System Health
| Year |
Opened |
Closed |
Net Change |
End Count |
| 2022 |
0 |
0 |
+0 |
0 |
| 2023 |
5 |
0 |
+5 |
5 |
| 2024 |
30 |
0 |
+30 |
35 |
All units are brand new
30 of 35 franchised units opened during 2024. No unit has a full year of operating history. Zero closures is expected for a system this new.
Disclosure Quality Editorial
Item 19 discloses only per-customer revenue (not total revenue or gross sales per unit). All 35 franchised units are extremely new (30 opened during 2024). Affiliate location shows declining per-customer revenue ($1,341 → $838 over 4 years). Most limited Item 19 in the lawn cohort.
Compare Other Brands
See how Lawn Pride compares to other lawn care franchise brands in the cohort.