Franchise decision reports
You’ve compared the category. Now you’re evaluating one brand —
ready for a discovery day, franchisee calls, or capital commitment. This is the
analysis that lives inside the 250-page disclosure document but doesn’t surface in a comparison table.
Free Comparison Site
$0 / 20 brands
- ✓ Fee burden at 4 revenue levels
- ✓ Net growth & attrition rates
- ✓ Investment ranges & midpoints
- ✓ Royalty & marketing structure
- ✓ Disclosure quality ratings
- ✓ Key watchout flags
You’re using it now.
Shows what differs.
Decision Report Recommended
$99 / single brand
Free pages show what differs. The report explains so what and what to ask about it.
What’s in a Decision Report
1
Executive Summary & Decision Scorecard
The headline assessment: where this brand is strong, where it’s weak, and
what the overall posture looks like. A rated scorecard across 8 dimensions —
entry cost, ongoing fees, system stability, revenue disclosure, disclosure quality,
downside risk, buyer fit, and overall.
2
Buyer-Fit Profile
Who this brand is best for, who it’s a weaker fit for, and the specific
conditions that should be true before you proceed. Not a sales pitch —
a calibration tool.
3
Fee Burden Analysis
Total ongoing cost modeled at 4 revenue levels with full component breakdown,
plus a visual comparison showing where this brand sits among its direct competitors.
Marketing minimums, technology fee tiers, escalation triggers, and hidden conditional fees.
4
Item 19 Translation
What the financial performance data actually tells you about likely revenue —
and what it conspicuously omits. Exclusion rates, population definitions,
per-territory vs. per-franchisee distinctions, and what the reported averages
really mean for a new single-territory operator.
5
Economics Reality Check & Payback Sensitivity
Illustrative scenarios showing what revenue, fees, and costs look like at different
operating levels. Payback timelines under conservative, moderate, and strong assumptions.
Not a forecast — a framework for understanding the math before you commit.
6
Investment Breakdown
Where the initial investment actually goes. What’s negotiable vs. fixed. What
the FDD buries in footnotes about working capital, mandatory vendor programs, and
pre-opening marketing obligations.
7
System Health & Risk Signals
Unit growth trends in context. Termination patterns, transfer activity, and
company-owned footprint. Regulatory history, entity structure changes, litigation
outcomes, and the cross-brand context a single-brand attorney review wouldn’t have.
8
Peer Context & Decision Overlay
How this brand compares across the full category on 7+ dimensions. Which brand
wins on each buyer priority — lowest cost, best disclosure, most stability,
best for first-time buyers — with the rationale.
9
Discovery Day Diligence Script
8–10 specific questions derived from this brand’s actual FDD —
each with context on why it matters, what a strong answer sounds like,
what evasion sounds like, and follow-up questions. Not a generic checklist.
Who this is for
You’ve narrowed to one or two brands. You’re past browsing and into evaluating.
You want to walk into your FDD review and attorney conversation already knowing
the fee structure, system health trends, and how this brand compares to its
direct competitors — so you ask better questions and spot what matters.
Not legal advice. Not a franchise valuation. Not a recommendation to buy or avoid.
The report gives you structured, data-driven analysis so you can make the decision
with your eyes open.
Available Reports
Mosquito Pest Control
5 reports available
Mosquito AuthorityLowest fee burden
546 outlets · Franchising since 2009
Get report — $99
Mosquito Hunters3-brand license
135 outlets · Franchising since 2015
Get report — $99
Mosquito JoeHighest marketing spend
415 outlets · Franchising since 2012
Get report — $99
Mosquito ShieldFastest growth
435 outlets · Franchising since 2013
Get report — $99
Mosquito SquadHighest avg revenue
226 outlets · Franchising since 2009
Get report — $99
Lawn Care
3 reports available
Lawn DoctorLargest system, 58yr track record
653 outlets · Franchising since 1967
Get report — $99
Spring-GreenPrivately held, 48yr history
126 outlets · Franchising since 1977
Get report — $99
NaturaLawnOrganic-based premium
88 outlets · Franchising since 1989
Get report — $99
Residential Cleaning
7 reports available
Merry MaidsLargest system, lowest fees
802 outlets · Franchising since 1980
Get report — $99
Molly MaidBest tiered royalty at scale
448 outlets · Franchising since 1984
Get report — $99
The Cleaning AuthorityOnly growing large brand
233 outlets · Franchising since 1996
Get report — $99
The MaidsCompany-owned P&L disclosed
338 outlets · Franchising since 1979
Get report — $99
MaidProSimplest fee structure
237 outlets · Franchising since 1997
Get report — $99
Two Maids & A MopFastest growth (+57%)
144 outlets · Franchising since 2013
Get report — $99
Maid RightHighest recurring revenue %
35 outlets · Franchising since 2013
Get report — $99
Source: 2025 Franchise Disclosure Documents filed with the Wisconsin
Department of Financial Institutions. Regulator-source PDFs, not third-party summaries.
Method: Structured extraction with field-level provenance. Modeled values
use explicitly documented assumptions. Every claim is traceable to a specific page in the FDD.